Graphic Design: Orrin B. Hayes Skyline
When Kelly White Design was brought on board to redesign the Orrin B. Hayes website, a historic Oldsmobile/ Mazda / Mercedes-Benz/ Jeep dealership in Kalamazoo, they had one request – “Make it original!”
We were happy to oblige and based the website concept around a neat sketched-out retro Kalamazoo skyline. They’ve used the artwork on banners, sales ads and other marketing materials, and you may recognize that stylized logo driving around town as well. (Yep – we did that, too 
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